CO-WC Mission

At CO-WC, our mission is to challenge and deconstruct the everyday, often unnoticed, yet integral established norms of our visual culture.

The iconic WC sign, omnipresent in our lives, may seem universal and self-explanatory, but it is, in fact, a man-made invention rooted in conventional norms. We believe that signs and symbols have the power to shape our reality, and the man/woman pictograms on restroom doors are a clear example. By constantly reinforcing the concept of binary gender, these signs perpetuate a limited and outdated perspective on identity.

CO-WC represents a revolutionary step toward change. Our mission is to raise awareness and promote openness, diversity, and respect through a simple yet powerful symbol. While the concept of all-gender restrooms gains traction globally, we acknowledge that old norms die hard. Instead of discarding them, we engage in a playful dialogue with these established symbols. With CO-WC, you’ll encounter the traditional pictograms transformed into dynamic, wiggling images, challenging their long-standing authority.

CO-WC is more than just a symbol; it’s a bridge between the past and the future, a catalyst for conversations about gender, and a testament to the evolving landscape of visual culture. We invite you to join us on this journey as we encourage open discussions, celebrate diversity, and inspire respect. Together, we acknowledge that our identities are not fixed but in constant flux, an ever-flowing river of possibilities.

Join CO-WC, and let’s redefine the way we perceive and express ourselves in a world where everyone is included, respected, and valued.